The Incubator Artist Management Model

The Incubator experience might be best described as ‘dynamic artist development through innovative artist management’. The fundamental design of Incubator is to provide the kind of management relationship that is relevant to the unique needs of the emerging artist. This allows an artist to accurately identify and then ‘grow into’ the unique music ministry they are destined to become. 

Traditional artist management in the music industry serves the role of taking an already established artist to the next industry level. By contrast, Incubator artist management is geared to move an un-established artist from the idea, dream or ‘fledgling’ stage to creating a viable and stable music ministry that creates ongoing demand. Because the needs of an emerging artist are unique and specific, relevant management is needed to create an artist ministry that is producing results and growing a marketplace for the artist’s ministry.  That’s a complex process. The objectivity and accountability needed to accurately identify and navigate through the ‘market identification process’ is overwhelming and nearly impossible for the emerging artist. In addition, because 97% of the live performance opportunities available to the emerging artist are rooted in the local church marketplace, experienced and relevant artist management is crucial. There must be an insightful understanding of the unique paradigms, predispositions and psychology of that marketplace. Proven leadership will enable an emerging artist to make every stroke count.  They won’t waste valuable time, money, or resources on activities that don’t sequentially contribute to the production of a ministry that creates demand.

As the name implies, Incubator is intentionally about artist development… growth and transformation. A hallmark of the Incubator experience is change. Incubator is an ideal environment for an artist who is wise enough to know that they need objective outside perspective. Those who feel they are already ‘ready for the big time’ will be frustrated by the Incubator environment (and are quickly redirected from our audition process). The Incubator experience is a constant challenge to grow, learn, and welcome transformation. Through the implementation of Incubator’s proprietary Finding Your Five Voices™ System, artists are guided to develop a 'growing lifestyle’ that will produce ‘good stuff’ for years to come.