Twenty years ago, two visionary executives of an obscure Christian music company took a brainstorming walk along the Oregon coast. They dreamed of growing a company that would support a roster of emerging artists sharing their music and testimony with vulnerability and accountability exclusively in local churches. No big festivals, flashy media events, or conspicuous notoriety. Just simple personal honesty on the platforms of churches across North America. Most record labels are all about promoting an artist as "somebody". Could a company that championed the cause of the "nobody" really succeed? Would anybody really care?
It turns out those "nobody" artists really cared. They cared about a company that understood them and would partner with them on a winding and steep pathway. And they cared deeply about sharing their heart and art with other believers eager to hear a message of honesty. And it turns out a lot of other people ended up caring too... thousands of pastors, congregation members, and families touched by these artists' ministries.
Two decades after that walk on the beach, Incubator celebrates its 20-year anniversary of providing innovative support for the emerging artist. Combining recording, booking, and management Incubator provides a warm, nurturing environment for "hatching the good stuff" God places in the heart of an artist. With Incubator, it's not just about making a record. It's about birthing the ministry vision God has given you.
Today, Incubator's offices are situated just a short drive from that sandy beach. Its evolving artist roster has spanned North America, Europe, and Australia. Each Incubator artist has a unique story. Their ministries represent artistic testimonies of brokenness gone good: struggles away from sexual abuse, depression, hypocrisy, suicide, people pleasing, religious blindness, and a host of other “don’t talk about it” subjects. These are caring artists, sharing honest stories and music on the no-hype platform of the local church.
By typical music industry standards, Incubator is still considered an obscure company working with a bunch of nobodies. But that's okay. Nobody really cares.
Auditions are opening in a few months. CLICK HERE for more information. Somebodies need not apply.